About Us

Next Generation Training

Deadshot Supply Co. was established to solve a glaring problem in the shooting industry: disposable gear.

We believe that your training equipment should work as hard as you do. For too long, shooters have settled for paper targets that tear, steel that limits engagement distance, and low-quality polymers that degrade quickly. We set out to engineer a solution that combines safety, longevity, and realistic feedback.

Designed with Professionals we didn’t design the xGen Series in a vacuum. To create a truly superior training tool, we integrated direct feedback from active Law Enforcement and Military personnel.

We listened to the professionals who rely on their training for survival. They helped us refine the critical details—from the overall dimensions of the targets to the precise gap size between the scoring lines. This collaboration ensured that our 3D design isn’t just durable; it offers the distinct visual separation needed for precise hit confirmation.

The Deadshot Standard By utilizing a proprietary high-density rubber compound, we created a target that is self-healing and ricochet-safe. Our unique 3D design features a 0.25″ raised impact zone, offering shooters immediate feedback without the need for spotting scopes or walking downrange.

At Deadshot Supply Co., we don’t make throwaway targets. We build range essentials designed to withstand 5,000+ rounds, ensuring that every session is safe, efficient, and effective.